From Combs Enterprises to Combs Global: Diddy announces company rebrand

Written by on February 14, 2023

From Combs Enterprises to Combs Global: Diddy announces company rebrand
Christopher Polk/NBC

50 Cent is leaning further into his Hollywood ventures. Announced Tuesday, his latest partnership is with Fox Entertainment, with whom he’s entered a nonexclusive multiproject broadcast direct deal.

Per the terms, G-Unit Film & Television production company will develop scripted dramas, live-action comedies and animated series for the Fox network. Fox Entertainment will own all shows, and Fox Entertainment Studios will work alongside 50’s team for production.

“I am excited to formalize a partnership with Michael Thorn and FOX that will allow G-Unit Film & Television to focus on putting multiple series on FOX, a perfect broadcast destination for G-Unit Film & Television content while our premium, streaming, scripted and non-scripted slates continue to grow in all directions,” 50 Cent said in a statement.

50 and his G-Unit Film & Television are behind a slew of shows on Starz, including Power and its spinoffs — Power Book II: GhostPower Book III: Raising KananPower Book IV: Force — Black Mafia Family, the Black Mafia Family docuseries and others that are in still in development.

They also produced For Life, which aired on ABC, and expanded to WETV with Hip Hop Homicides.

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